Turkish Airlines will become Liverpool Football Club’s main sponsorship partner from June 1, 2027, placing its branding on the front of the men’s, women’s, and academy match shirts from the beginning of the 2027/28 season. Financial terms were not disclosed by either party, but Reuters states that the five-year agreement is reported to be worth more than £300 million ($406 million), equivalent to more than $80 million annually.
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Rozita Brandson
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