Airline loyalty programs have evolved significantly from a simple point of differentiation to a crucial source of profits in their own right. Nowhere is this more true than in the US, where credit cards are generally quite popular (a key part of how airlines earn money from loyalty programs) while the airlines themselves are also huge. American, Delta, and United are the three largest airlines in the world, and they also operate the three world’s largest loyalty programs in virtually every category.
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Rozita Brandson
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